Here's the definition. What is the word being defined? It's a verb and the meaning is . . . "to win over; attract; entice" The subject line of this post should give you a clue. Do you know the word? I'm using it in the context of selling, of marketing a product or service. Could it be … [Read more...] about Enticing Your Prospects
Everyone has a reputation. When you "put yourself out there" like we IMers do, you open the floodgates to personal assessment by your peers, prospects, customers, competitors, followers, vendors and even influencers in your marketplace(s). Didn't you have a reputation for _____________ when … [Read more...] about What Does Your Reputation Say About You?
A while back I was reading about a study that was done on FEAR and how it can be either a persuasive motivator or a paralyzing debilitater, depending upon how the fear is communicated. Of course my mind immediately began racing to apply these findings to online marketing. It's a curse I have … [Read more...] about When Using Fear Backfires in Your Marketing