Here's the definition. What is the word being defined? It's a verb and the meaning is . . . "to win over; attract; entice" The subject line of this post should give you a clue. Do you know the word? I'm using it in the context of selling, of marketing a product or service. Could it be … [Read more...] about Enticing Your Prospects
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Are you one of the millions and millions of shoppers that automatically assume that "expensive = higher quality"? It's a common equation that experienced marketers understand and profit from daily. Consumers are vulnerable and marketers employ tactics that are specifically designed to capitalize on … [Read more...] about Does “Expensive” Mean High Quality?
Let's face it, many folks that start their own solo business are first time entrepreneurs. They have no history, background, or training in small business development or operation. That presents a great challenge - one that can certainly be overcome - but one that must be recognized and met … [Read more...] about How To Become a Business Professional Even Though You’re Solo – Part 1 – Business Education