Here's the definition. What is the word being defined? It's a verb and the meaning is . . . "to win over; attract; entice" The subject line of this post should give you a clue. Do you know the word? I'm using it in the context of selling, of marketing a product or service. Could it be … [Read more...] about Enticing Your Prospects
Everyone has a reputation. When you "put yourself out there" like we IMers do, you open the floodgates to personal assessment by your peers, prospects, customers, competitors, followers, vendors and even influencers in your marketplace(s). Didn't you have a reputation for _____________ when … [Read more...] about What Does Your Reputation Say About You?
Who doesn't want customer loyalty and repeat sales in their online business? I doubt if there are many small business owners that aren't trying hard to make repeat sales the major source of their monthly income. The consumer research team of Nunez and Dreze wanted to test whether or not buyers … [Read more...] about Give Your Customers a Head Start