I believe that when you are a solo business owner you are the business. It's you that decides every angle, turn, niche, strategy, and plan that your business implements. The same is not true when you have employees in your business and vest decisions in their hands. Why is this important and … [Read more...] about Before You Hire a Mentor
Every telescope has two (or more) lenses, at least one at each end. The view through each end is very different. One view diminishes the target object; but the view at the other end is totally different, vastly clarified and magnified so that one sees the subject in great detail. Every … [Read more...] about Through Which End of the Telescope Do You Look?
Are you one of the millions and millions of shoppers that automatically assume that "expensive = higher quality"? It's a common equation that experienced marketers understand and profit from daily. Consumers are vulnerable and marketers employ tactics that are specifically designed to capitalize on … [Read more...] about Does “Expensive” Mean High Quality?