Here's the definition. What is the word being defined? It's a verb and the meaning is . . . "to win over; attract; entice" The subject line of this post should give you a clue. Do you know the word? I'm using it in the context of selling, of marketing a product or service. Could it be … [Read more...] about Enticing Your Prospects
Everyone has a reputation. When you "put yourself out there" like we IMers do, you open the floodgates to personal assessment by your peers, prospects, customers, competitors, followers, vendors and even influencers in your marketplace(s). Didn't you have a reputation for _____________ when … [Read more...] about What Does Your Reputation Say About You?
This is so simple you're going to wonder why it's even worth mentioning. It's not about mindset, formal education, taking massive action, or paying huge sums to be mentored by a guru. Before I tell you in very simple terms how to become a really smart marketer, you need to know why you should … [Read more...] about How to Become a Really Smart Marketer