I cant' overemphasize the notion that the most successful business owners are the ones that become "students" of small business and especially, their own business model and niche. What does it mean to be a student of your business? Some who go into business become so focused on the daily … [Read more...] about How To Become a Business Professional Even Though You’re Solo – Part 5 – Continuing Education
Books to Read
Many businesses are simply little fish in a big ocean, swimming and scurrying about hoping to be noticed or "chosen" by those customers that want what they have to offer. That is no way to run a business. Marketing by chance rarely produces the result that will give the owner a full time … [Read more...] about What Are You Doing to Incite Some Interest and Buzz About Your Business?
Malcolm Gladwell, a talented and observant staff writer for "The New Yorker," has written a little book that you, the entrepreneur, should read as part of your basic small business education. Here are the details: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm … [Read more...] about It’s the Little Things