Here's the definition. What is the word being defined? It's a verb and the meaning is . . . "to win over; attract; entice" The subject line of this post should give you a clue. Do you know the word? I'm using it in the context of selling, of marketing a product or service. Could it be … [Read more...] about Enticing Your Prospects
This is not a post about copywriting - it is about an ingredient that should be part of the foundation of everything you do as an online marketer. It is more than copy, or mindset, or persuasive advertising. It should be central to how you market regardless of your niche or business model. I … [Read more...] about Do You Know the Secret Trigger Word of Successful Marketers?
Do you create your own products, publish a blog, or distribute content of any kind? I would be extremely surprised if you don't produce some type of content. Why? Content can be almost anything you see online. The written word as in articles, blog posts, forum posts, ebooks, newsletters, … [Read more...] about Does Your Content Resonate with Your Audience?