Here's the definition. What is the word being defined? It's a verb and the meaning is . . . "to win over; attract; entice" The subject line of this post should give you a clue. Do you know the word? I'm using it in the context of selling, of marketing a product or service. Could it be … [Read more...] about Enticing Your Prospects
Everyone has a reputation. When you "put yourself out there" like we IMers do, you open the floodgates to personal assessment by your peers, prospects, customers, competitors, followers, vendors and even influencers in your marketplace(s). Didn't you have a reputation for _____________ when … [Read more...] about What Does Your Reputation Say About You?
This is not a post about copywriting - it is about an ingredient that should be part of the foundation of everything you do as an online marketer. It is more than copy, or mindset, or persuasive advertising. It should be central to how you market regardless of your niche or business model. I … [Read more...] about Do You Know the Secret Trigger Word of Successful Marketers?
This is so simple you're going to wonder why it's even worth mentioning. It's not about mindset, formal education, taking massive action, or paying huge sums to be mentored by a guru. Before I tell you in very simple terms how to become a really smart marketer, you need to know why you should … [Read more...] about How to Become a Really Smart Marketer
Often new bloggers struggle to get going once they have managed to get their blog set up and functioning. A few may even expect to begin getting some traffic to their new site without doing anything else. Through my own experience with a number of blogs I've created over the past fifteen plus … [Read more...] about I Have a New Blog – Now What?
Do you create your own products, publish a blog, or distribute content of any kind? I would be extremely surprised if you don't produce some type of content. Why? Content can be almost anything you see online. The written word as in articles, blog posts, forum posts, ebooks, newsletters, … [Read more...] about Does Your Content Resonate with Your Audience?