Were you attracted to online business because you wanted to be your own boss?
Do you want to work for yourself because you’re tired of having to deal with someone you hate telling you what to do all the time?
Well, I’m sorry to be the one to have to tell you this . . . but . . .
When you work for yourself, you’re really not the boss . . . at least, not in some important ways.
Consider this: your real boss is all those people that give you money. Some call them customers, but you might call them something else like clients, readers, members, subscribers, buyers, followers, or your audience.
These are the good people that give you their money in exchange for your mentoring, your ebook, your membership site content, your training, your care and/or your advice. Because customers pay you, they get to tell you what they want from you and you’d better listen.
They also get to tell you when they are not happy and they will tell others — their friends, neighbors, and associates when you mess up. If they’re really mad at you, they may take to the forums and social media to tell the world not to buy from you!
It’s manly to say you are the boss and you’re not going to let any customer push you around. But at the end of the day, you need to take care of your customers as best you can. You need to cater to their wants, expectations, and desires. You are in business to satisfy the demand of your customers – they are really the boss! Without them, you have no business at all, and hence, no income.
It’s OK to tell your friends that you are the boss of your own company . . . just never loose sight of the fact that you really aren’t the boss – it’s a myth – your boss is the guy or gal that pays you!
I understand that some of you will hold a differing opinion. You will probably make arguments about the fact that you can “fire” and dismiss any customer you like for any reason you want (or even no good reason at all). You will counter that it is better to get rid of complaining or unhappy customers so you can focus on those you want to keep.
To that argument, I would say this: those who want to join your audience will do so without your permission because you don’t know what they’re like just yet. Most online business owners that I know are anxious to gather every last prospect that will offer his/her contact information. Once prospects join your list, if you’re like most business owners I know, it is your job to nurture and teach them about your business and how you can provide outstanding value and benefits within your niche.
Once a prospect decides to make a purchase, he/she has (at least partially) fulfilled your dream for having them on your list. You need these customers to be buyers or you really won’t have much of a business will you? Once a person pays you, they have fulfilled their half of the customer/seller agreement. Now it’s up to you to perform your duty and responsibility to deliver on your sales promises.
I hope I have made my point . . . and now I will ease up a little bit and concede that yes, you can call yourself “the boss” if you want to. But just remember this: those that pay you money for your products or services really are a great asset to your business and you can’t afford to not listen to them, care for them, ease their fears, and try to make things right for them when they have a complaint or issue.
To your online business success,