The late Gary Halbert called himself "The Greatest Copywriter on the Planet." Was he being arrogant? Awfully. Could he prove it? Probably not. Was he being truthful? Most likely. Some of you long time marketers will remember Gary as a storied copywriter and marketing legend. He wasn't shy about … [Read more...] about Focus Great Effort on Your Offer
Archives for October 2017
If you sell information, you are, in essence, a paid consultant. Now you may never have viewed yourself in that light. Maybe the information you sell takes the form of recommendations on the best cruise lines to book if you want to see Alaska in July. Can you see why you are a consultant in … [Read more...] about Are You Honoring Your Consultant/Client Relationship in Your Information Business?
I cant' overemphasize the notion that the most successful business owners are the ones that become "students" of small business and especially, their own business model and niche. What does it mean to be a student of your business? Some who go into business become so focused on the daily … [Read more...] about How To Become a Business Professional Even Though You’re Solo – Part 5 – Continuing Education