Wouldn't it be great if you (and your solo business) were on the Rolodex of all the local and regional newspaper editors? Would you like to have the Chamber of Commerce and the local Small Business Development Center calling you whenever they needed material for a story? Most small business … [Read more...] about Be There When the Media Needs You!
Archives for January 2017
If you've read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted marketing to customers that have shown an interest in your business or products. Targeting prospects has so many marketing advantages, among them: It saves … [Read more...] about Market to Your Community Regardless of Your Niche
Most folks are followers. They're like sheep in some respects - they wait in line to get behind a leader, a pace setter, or a spokesperson. Many of these people could be the leader themselves, except they would prefer to stay out of the limelight, the public eye, or the position of attention. … [Read more...] about The Power of a Letter to the Editor