Anyone that has searched online for information type products, and even physical products in some cases, has been offered one or more "bonuses" along with the purchase of the main product. The question you may be asking is this, "Does a bonus offer really increase the sale of a particular … [Read more...] about Does Adding a ‘Bonus’ to an Information Product Increase Sales?
Archives for October 2016
It may be something you do as a matter of routine, but I've seen enough sales letters and web site catalogs that don't do this that I'm convinced some sellers just don't know what they are missing. I've often spoken of the need to do everything within your power to garner the trust and confidence … [Read more...] about A Little Secret That Sells More Information Products!
No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of every advertisement. That's a pretty remarkable statistic when you think about it. A few words at the top of the ad can either make … [Read more...] about A Strong Headline Grabs the Reader and Stops Him in His Tracks!