It's only been since the late 1990's that marketers are able to look at the phenomenon of Internet purchasing. It's really too short a time to accurately begin predicting more long-term trends and patterns that will spill over into the future. But one thing is certain - the Internet is not … [Read more...] about What Do You Know About Your Best Customers?
Archives for April 2016
If, indeed, the Internet is a great information highway with traffic, data, digital goods and services, and communications whizzing back and forth at the speed of light, it would be worth the effort for every business owner to create as many links to that highway as possible. Think of these links … [Read more...] about How is Your Business Linked to the Information Highway?
You may or may not know about "pay per click" advertising (PPC). In the world of Internet marketing, it has become one of the mainstays of the Internet marketer's arsenal of advertising alternatives. The basic idea and concept is simple: As an advertiser, you pay for the number of "clicks" you … [Read more...] about Understanding the Terms of PPC Advertising