Every business needs to identify something that sets it apart from all other businesses in the same niche. Sameness is a curse in the small business world of online selling. This principle is called the business USP or "unique selling proposition" by some, and others call it a variety of similar … [Read more...] about Why the Solo Business Owner Shouldn’t Play the Game of Cutthroat
Archives for March 2016
I've been thinking a lot about Internet real estate and branding, and whether they are important undertakings of solo business. I know there are a lot of small businesses that don't think much about branding ... feeling like it is the territory of big business only ... that the little guy can't … [Read more...] about Does “Brand” Matter in a Solo Business?
One of the foundations of any successful marketing program is repeated and systematic contact of the prospect. One initial encounter is rarely sufficient to brand your company in the mind of the customer. We all are bombarded with literally thousands of marketing messages every day no matter … [Read more...] about How Often Do Your Customers Hear From Your Business?