Today’s post is very short . . . but don’t take that to mean that the concept is not important!
Will your very best customers say “Yes”?
Successful business owners are constantly looking for new ideas, new products to sell, new and better ways to promote (market) to their audience, and new systems to incorporate into the execution of their daily tasks. They look for ways to do more of what they’re good at and ways to delegate to others what they’re lacking.
Always test your new ideas, offers, and promotions on your very best customers first. Get them to raise their hands in support of what you’re suggesting.
They are the lifeblood of your selling system and are being trained to buy from you. If they don’t accept your new offers and products, there is a very high probability that your other prospects who are less engaged and less trusting will be even less interested in these new additions.
It’s a very simple principle really, but it’s a great and fast way to test something new on a fairly small sample of your audience to see if it’s something that should be scaled up to your whole mailing list. If your best paying customers don’t want “it” (whatever “it” is) then go back to the drawing board.
To your online business success,