Have you ever heard that story about the ocean-going ship engine that failed?
I used this story several times in the past, so bear with me if you’re heard it before . . .
I’ve actually heard several slightly different versions of the same story so I know it has “made the rounds” online.
Nevertheless, the story has an important point. One that shouldn’t be lost on Internet solo business.
In the version I heard, it was the Queen Elizabeth luxury liner that was in need of an engine repair.
Apparently, it was the vessel’s owners that brought in all their on-staff engineers to fix whatever was wrong, but none of them could get the engine running.
Finally, when all else failed, they brought in an outside expert who had been fixing ships all of his life.
The crusty old mechanic hauled in his bag of tools and first looked around a bit.
He crawled all over that engine room, looking, touching, listening and thinking.
Finally, he went to his bag, pulled out a small hammer, and tapped a few times on a valve.
The engine suddenly roared to life.
A week later, the owners of the ship received a bill for ten thousand dollars.
They were outraged!
After all, the old man had only tapped on a valve with a hammer!
He spent less than 20 minutes on board the ship for his paycheck.
They immediately demanded he send them an itemized bill explaining his exorbitant charges in great detail.
They wanted him to account for every penny he was requesting.
The wise old man sent them a bill that read:
“Tapping with a hammer…………………$2”
“Knowing where to tap………………$9,998”
Knowing where to tap . . . it’s important to your sales copy, your Internet marketing, your site navigation, and every other part of your small business execution.
Sometimes, the simplest and most seemingly insignificant changes can make the most profound differences in your results.
Live and learn.
The very best advice I can give you is this: learn how to deploy the “three Ts” in your online business. Get in the habit, with each marketing campaign you roll out, to Test, Track, and Tweak whatever you do.
To your online business success,