You know I have often commented that “you are the business.” Of course I’m talking about the fact that your business reflects your own personal ideas, traits, quirks, tendencies, and ability to be successful or not.
You are the solo creator, the founder, the operator, and only employee of your one man or one woman business.
Without you, and everything that you know, do, and are, your business is nothing. There is no business if you don’t make it so.
That can either be a great asset or a debilitating burden.
By now, you know I am a proponent of the solo online business strategy because I believe in digital information business as the nearly “perfect” strategy for this day and age, especially for those that want to control every aspect of their life in the business world and beyond.
I preach creating a business built upon and around the experience, knowledge, skills, education, training, and passion that you have. Hopefully, you will love what you do and want to share your insights with your customers.
But I must tell you . . .
You can’t rest on your laurels. You can’t expect to move your business forward and stay on the cutting edge of your niche if you don’t apply yourself to your business.
You must assume that what you have learned and gathered over your lifetime of education and experience, however long it has been, has in some ways become obsolete, out of fashion, and been replaced with new information.
No I’m not saying that your years of experience aren’t important. They make you what you are and they mold the person that is your business.
You can’t simply toss out what you already know.
You have a chosen set of beliefs, morals, and principles that guide you through life. You make important decisions and assumptions based on these beliefs which are the foundation of who you really are. Don’t discard the – that’s not what I’m suggesting.
You use your beliefs and experiences to add to the wisdom, understanding, and perspective that they give you.
You compare the information and knowledge of yesterday with the new information that is available right now to form opinions and ideas that are made so much greater and more relevant because you have the ability to compare it and judge it against what you already know.
Information, by itself, without it being used for something, is only of marginal value.
Information in this age of easy digital access is pretty much accessible by anyone that goes after it.
Knowledge and wisdom, gained over time through perspective and experience, are invaluable. That is what I hope you are basing your Internet business on. When you do, your business becomes much more than information that anyone could find online.
Your business becomes a source of in-depth knowledge, with wisdom and experience included and that is a valuable commodity!
To your online business success,