In the past, creating a small business has been a very risky proposition.
You could quit your job to start a new business and not be able to get it back if your business failed.
You could severely cramp you lifestyle if the new business required more time to operate than you expected and didn’t return what you wanted.
You could risk losing all your company health insurance benefits, your life insurance, and your 401K.
You could put yourself at the risk of bankruptcy if you invest all your money in the new business and it fails.
You could spend years struggling along in your own business until you finally have to close the doors. You would lose all that time.
You could start a new business in the wrong niche, at precisely the wrong time, or just when a powerful competitor enters the same space.
You could become a small business owner and find out later that you hate the pressure and daily routine of the job.
You had to take all or many of these risks if you wanted to go into business.
But what if I told you there was a way to start a new business in this day and age without taking on all of these risks?
What if I told you that starting a business today could be accomplished with almost no risk?
If you were convinced I was right, would it motivate you to try your hand at creating the business of your dreams?
If you’re careful, and sensible, the solo Internet business model may be your answer.
It’s an approach to doing business that entails very little risk. The catch phrase is “low barriers to entry.”
How can that be?
It’s really quite simple: let’s manage, control, and minimize the downside of creating a business so that if it fails, you have lost nothing (or so little that it doesn’t set you back.)
Thanks to a modern miracle, the Internet, and the experience, talent, and knowledge you possess (your business idea), we can today create a viable and profitable solo business that has almost no downside.
If your business fails, you will not have risked much other than your time because we have totally controlled and contained the personal investments you will have made to set up and begin the business.
In essence, the risk of failing in your business is still there, but if it happens, you will not lose a lot of valuable assets that you currently have (like your savings, your current job, your insurance, your home, etc.) and may not be able to reclaim.
Historically, there has been almost no way to bring all the associated risks of small business creation down to an acceptable level . . . but the Internet changes everything.
The Internet enables you to view risk differently.
It allows you to harness and control risk to work to your own advantage. Risk can become your new friend and motivator.
Taking a very controlled risk can unchain your mind, destroy old notions and excuses, and open up a new business approach of unlimited promise for the future.
Opportunities, luck, and the good breaks you never saw before (because you were too focused on risks, on losing what you had) now become clearly visible and certainly attainable if you’ll just go after them!
(To be concluded in our next post.)
To your online business success,