On my reading list for all online solo business owners is Michael LeBoeuf’s little paperback called The Perfect Business.
The corporate salaried employee stereotype with stock options, a hefty 401K, and holiday pay may soon become a relic of the past.
Job security is no longer prevalent. Corporate downsizing, mergers, and take-overs can spell unemployment for even the most proficient and tenured of workers.
LeBoeuf’s book is perfect for the employee that decides to leave structured business life and test the waters of self-employment.
His writing is motivational, inspirational, and filled with solid reasons why solo business may be just the solution for those ousted from the 8-to-5 routine.
Michael LeBoeuf shows in his examples and illustrations how he has achieved the new American Dream of wealth and independence owning a small business.
He touts the wisdom and savings of starting and maintaining a company having no payroll obligations, no employee problems, and no heavy business debt to encumber the entrepreneur.
His key to home business success seems to be this: the owner must possess the proper go-it-alone mindset.
He must think in positive and creative terms and in a less confining and rigid mental framework of what the perfect business must look like.
Traditional thinking leads to traditional business and the usual business baggage and problems.
Maintaining all the physical and financial business entanglements of days gone by makes no sense and only serves to just handcuff the owner.
How we think, how we problem-solve, and how we understand our business and our customers is paramount to success.
LeBoeuf’s approach to home business operation is very practical, sensible, and strategic.
It begins with the owner conserving his cash by keeping extremely low overhead and no employees (and their associated hassles, complaints, and financial commitments.)
His book covers such topics as choosing the right business for your skills and education, using digital information technologies to increase business execution and productivity, and thinking like a millionaire.
The Perfect Business is just 224 pages, but it describes plainly and simply that there is no better business model, no more perfect business, than a solo home business.
The business model he describes and the business strategy I preach are one and the same.
The perfect vehicle to take your solo business to great heights is the Internet!
Where else can you take your products, services, or information to the global market at very low cost?
How else can you identify and reach your perfect customers for pennies?
Where else can you have an open shop for 24 hours a day, seven days a week, 365 days a year?
Get a copy of The Perfect Business and niche your way to a profitable home business!
To you online business success,