You’ve probably noticed the proliferation of “how to” content sites and businesses that have sprung up in every niche across the Internet.
The popularity of this business approach is undeniable. Find a niche that has customers craving how to do something that is not generally understood and you might just be swamped with more prospects than you can handle.
The reason for all this commotion in the “how to” circles? It’s simple – everyone wants to find good solid information that is readily available that can solve a problem they are having.
You want to know how to diversify your stock portfolio without paying a securities broker? Go online and do some research.
You want to know how to grow the best tomatoes in your neighborhood without hiring a horticulturist? Go online and do some research.
You want to help your 5th grade student find a great science project or locate information on Zimbabwe? Go online and do some research.
You want to find a way to make a little extra money at home to supplement the family income? Go online and do some research.
You get the idea. One of the great and powerful benefits of going online is the fact that you can quickly and freely find information on just about every subject imaginable … often without charge.
Information is the key to solving problems. It doesn’t matter what the problem is or how complex it may seem.
There will be answers or resources or professionals online that can help you solve your problem. Sometimes the answer is free, sometimes it will cost you money. But in most every case, you will find lots of options and solutions that you can choose from.
What are the benefits of using Internet information and products to solve your own problems?
It’s convenient, easy, generally quick, cost effective, you don’t have to leave home, and you can remain anonymous in the process!
No one will criticize you for having the problem in the first place and no one will even know that you’re seeking a solution to something unless you tell them.
In addition, sometimes we just like to know that others have had to struggle through the exact same difficulties that we have and we can take courage in the fact that they were somehow able to overcome their problem . . . so maybe we can too!
Solution based marketing is simply the strategy of letting your customers know that you:
1) understand they have a problem,
2) know all about the problem and how to deal with it,
3) have the solution that has worked for others,
4) can fix the customer’s problem quickly and cheaply, and
5) you can fix the problem beginning right now.
Solution based marketing suggests that you focus your message on the fact that you are an expert in the field, you understand the problem, and you have the solution(s).
You become credible in your niche as you share some of your knowledge and past successes in your free content, but save your products and the actual solutions for your paying customers.
You need to let your customers know that others’ problems have been taken care of in this same way and that you stand ready, willing, and able to help them too for the mere cost of . . .
There are many, many ways to make money online with a small business; but the strategy of selling solutions to people’s immediate problems is one of the best and most profitable methods around!
To your online business success!