In sports they call it “practice.” In Internet Marketing it’s not usually referred to as practice since you’re playing “in the game” all the time. Let’s call it persistence … the trait of not giving up easily, of continuing to push through all sorts of obstacles in order to reach a goal.
So I’d like to spend a moment and talk about the importance of being persistent in your own small business – whatever niche you’ve chosen. Persistence can be one of the biggest keys to profitability in online marketing. Most marketers will recognize the cliche in Internet marketing that goes something like “rinse and repeat.” Now that’s persistence.
You present an offer. You test, track, tweak your copy and processes, and push it through the rinse and repeat cycle over and over again. It’s how you eventually come to make a full-time income online.
And don’t tell me you’re not an Internet marketer. If you do business online, you’re a marketer.
Many never make it as a marketer. They don’t think it’s important to promote your site, your brand, your products and services.
Challenges happen to every small business owner. You see, every IMer (regardless of the niche) sooner or later hits a brick wall. You bump up against a seemingly impassible road block. It stops your progress and momentum. It paralyzes casual and timid marketers in their tracks. They end up giving up … most often way too soon.
Here’s the solution: learn to persist.
It’s a character trait that when applied to an online business can make all the difference between failure and profitability.
Don’t take no for an answer. Persist.
Don’t let a technical road block stop you for long. Find a way around it. Persist.
Don’t let your own shortcomings hinder your forward progress. Study and apply. Persist.
Don’t let other people douse your fire. Naysayers want you to fail – instead, Persist.
Even experts produce products/services that are duds. Try again. Persist.
Money doesn’t solve all business problems. Conserve your cash. Persist anyway.
Angry customers, bad reviews, failed campaigns are bummers. Get over it and learn from your mistakes, then move forward again. Persist.
You are the business. You must take full and complete responsibility and ownership for everything that happens in your business. When the market turns against you, or competitors try to sabotage your efforts, don’t give up. Persist even more.
Ralph Waldo Emerson (1803-1882) was a great champion of individualism, a courageous writer, and in my opinion, would have been a fantastic Internet marketer. Take his advice to heart if you want to be successful:
“That which we persist in doing becomes easier to do, not that the nature of the thing has changed but that our power to do has increased.”
Hint: read that over and over again then apply it to your Internet marketing.
Things that seemed to be great obstacles before we understood the solution somehow transform into “no big deals” after we have learned how to deal with them effectively.
As a business owner, you must adopt the mindset that you are not going to let any setback derail your effort to be successful in your business and your life.
To your online business success.