When you need to make money, when you’re desperate to sell anything you can to survive – you’re often ready to believe in a system of Internet marketing that’s so easy even a bum using a free access library computer can do it. After all, if he can do it, you can do even better … at least that’s the marketing pitch you see so often from “hit and run” lazy marketers. My 5-year old can do it – my 97 year old grandma can do it – “my dog could make money with this system!”
Granted, you can make money online with practically no cash out of pocket if you know what you’re doing. Just avoid counting on the system described above to become the answer to your full time online dreams! Don’t fall into the lazy marketer blunders that cost business owners both time and money. Here are some tactics that separate lazy marketers from the true professionals:
1. Constantly searching for the “hot ticket product.”
You can waste a lot of time roaming the Internet for the next big thing. But you seriously can make money with “evergreen” products that have an ongoing demand. If the product you’re promoting is too trendy, interest diminishes in a short time and you have to start the marketing process over again with something different. Don’t chase trends as often by the time you are on board the major wave of interest has already subsided.
2. Limited range of exposure.
ClickBank is a one good place to find information products to promote, but it’s not the only game in town if you’re looking for affiliate products to sell. If you depend on ClickBank without any other affiliate marketing efforts on your part, then you’re leaving a lot of money on the table. Don’t forget about other third party affiliate marketplaces such as JVZoo, Commission Junction, Freelancer, ShareASale, and PayDotCom. These are just a few places that offer affiliate opportunities – there are many, many others.
3. Working free to benefit others.
A big part of the lazy marketer’s approach is submitting articles to free content sites like EzineArticles, Associate Content or ArticleBiz. Sure, this is a way to get exposure for your topic and maybe attract interest to your website as you can offer a link to your web site in your signature file. Many, however, say that article directory marketing is becoming less and less effect – especially since Google downgraded such sites in their ranking algorithm. Spending too much time writing free for these sites doesn’t give maximum return on your time investment to you – consider building up your own domain as an authority site in your niche instead.
4. Relying on one keyword tool.
Online marketers have favorite research tools: SEO Toolbar, Word Tracker, Wordze or the Google Suggestion tool. The mistake lazy marketers often make is in getting too comfortable with just one keyword research tool. You need to use several research tools and compare results if you want a better method of locating buyer terms and true search phrases. If you limit yourself to one tool then you can miss lots of important information. Understand the limitations of using these tools as the basis for your marketing.
5. Do it yourself responses.
If you have ten information requests daily, you can handle the email, but once your business begins serious scaling, how will you handle 100 requests? Even if you spend hours on the computer, you won’t be as efficient as using an Autoresponder. It’s a small monthly fee to save time and get out responses faster to your prospects.
6. Depending on affiliate products.
Marketing affiliate products is a quick way to get started, but don’t permanently camp out there. Either purchase the rights (through a license) to someone else’s quality product or create your own products – and the sooner, the better. Otherwise, you make a small commission only to let your buyer become loyal to the affiliate product owner’s business (and get on his email list for more products). It’s way more favorable to control what your customer is seeing and purchasing by being the sole product owner. It’s then great to have affiliates and let them send you money (through sales) and new customers.
7. Simple isn’t sloppy.
Use a template or theme to create a neat, easy to read and maneuver website. You don’t have to be a web design guru, but you do need a site that’s attractive, easy to navigate, and preferably simple. Don’t let low cost marketing appear to your prospects as though it’s cheap. That impression lessens the value of your product, your offer, and your overall business.
8. Be professional about your business.
This means that you should cover all the basic business protocols and not appear as though you’re some quick sale artist that is a “hit and run” fly-by-night who cares nothing about the customer. Some marketers will do anything for a quick sale – then they’re gone forever. They offer no guarantee (of if they do they won’t honor it), they know their product is less than valuable, they have absolutely no concern for the well-being of the customer, and they could care less if they ever sell anything to him again. Professionals, on the other hand, will often give up a questionable or even quick sale in order to create a loyal customer that will buy over and over again.
9. Customer engagement and connection.
Lazy marketers don’t nurture customers or prospects. It’s too much work and hassle to send valuable information that will actually help a customer without charging him for it. Lazy marketers don’t care to get personal; in fact, they’d rather be anonymous hiding behind the anonymity of the Internet. They don’t want to expose their real feelings or anything about themselves. Alternatively, great marketers let their customers get to know them on a personal level. They “put themselves out there.” They expose their personalities. Why is that a good idea? Because prospects buy from people they know, like, and trust. And it’s extremely difficult to know, like, and trust someone who is simply a name out in cyberspace.
10. Not being considerate of the customer.
Lazy marketers don’t worry about the customer and his needs. They are lazy. They care only about themselves. They’ll ship the product when they get around to it. They’ll send a response to an issue or question when they feel like it. The world revolves around them and the customer can wait until the marketer is ready. Let me tell you, there are few “turn-offs” a marketer can commit that are more blatant than wasting a customer’s time and not immediately dealing with customer issues, questions, and complaints.
There you have it. Ten lazy marketer tactics that expose their business to fleeting customers and one-time sales (if they’re lucky)! Avoid these approaches like the plague. The financial rewards of being a professional and serious marketer who upholds ethics and honesty are great. Don’t be the lazy guy who could care less!
To your online business success!